Description

Selling a home is emotional, and sellers remember how it felt more than what it sold for. Join Brian Boero for this special Broker webinar as he reviews the latest research from 1000watt Consulting that unpacks the emotional reality of the selling experience today, from the first listing conversation to the final walk-through. Based on a June 2025 national survey of 1,000 recent sellers, the report surfaces insights you can’t afford to overlook: - Why “Advisor,” “Guide,” and “Confidant” are the words sellers use, and what that means for your messaging - How uncertainty, stress, and emotional detachment shape seller behavior - Where most agents drop the ball — and how to show up when it matters most - What sellers fear, what actually happens, and who they blame - How to turn emotional moments into brand-defining touchpoint